Instant payday loans suitable for all audiences

Instant payday loans suitable for all audiences

We should not be ashamed because sometimes we lack some liquidity to face any type of situation. The money loans can be a solution to cover the needs of different levels since there is a wide offer in terms of credits that goes from 50 euros and can reach up to 100,000. A certain amount can help us with a small unforeseen event that catches us in a hurry. According to our particular circumstances, we will agree on one type of loan or another, so all must be taken into account before signing.

Quick money offers according to the needs

Not all of us will benefit from the same types of loans that the financial landscape offers today. But surely there is a type of credit that can help us to get ahead and get out of that pitfall in which we are stuck. The offer of money loans is as wide as the variety of vicissitudes in which customers can be immersed.

Therefore, we must differentiate between four main ways of obtaining financing, the first as well as the last being valid. We will focus on four: mini-credits, loans, credit cards, and personal loans. It is worth analyzing all the options since there is one for each profile. In fact, in each financial product, there are several offers waiting for us.

Loans of money in the form of mini-credits

The fastest money loans that exist in the market are instant payday loans, with which we can get to have 1,200 euros in 15 minutes. These have been created as a measure of urgency, not to make use of them on a regular basis, since to finance itself on a regular basis, although it is not recommended, there are cheaper products.

Now we can get fast money in a matter of minutes to face extraordinary expenses, that is the purpose for which the minipréstamos are intended. In addition, such is the variety of bidders in the sector, that there are some credits that are even free.

Sudden purchases, unexpected gas or electricity bills, urgent car repairs, are just some examples for which a mini-credit can be useful. The maximum duration of this type of money loans is generally 30 days so that we postponed the expenses in the following month in some way. After this period, we must reimburse the amount requested plus the interest agreed with the company, which averages around 1% per day. So the interest will go up to 30 euros and the return figure will be about 130.

In addition, minicréditos are the type of money loan that has fewer complications. The request can be made online and in a matter of minutes the company analyzes and manages it. The contracts full of lyrics are a thing of the past, as well as the fine print. These types of money loans tend to lack commissions or clauses, although it is advisable that we are attentive.

Being enrolled in a list of ASNEF or similar does not have to be an impossibility to enjoy a quick credit. In fact, more and more companies are expanding their offer according to the needs of their customers. So if our name appears on a delinquency list, there will also be an offer for us.

Quick credits for higher figures

Quick loans work much like mini-loans. As its name suggests, they are generally managed in the same way, but with somewhat higher amounts. They were created to cover something more expensive incidentals. These money loans are optimal for specific times of the year in which we must make a high expenditure, such as returning to school, a dental appointment or the Christmas season.

The figures in which the loans of this type are moving are between 500 and 5,000 euros, although there are some exceptional cases that can exceed 15,000 euros. The repayment terms vary according to the offers since the companies orient their products to different types of clients. As for the reception period, if the amounts increase, so will the waiting period between the request and the receipt of the quick money loan, which usually moves between 24 and 48 hours.

The interests of the urgent credits tend to be around 10% per year, much lower than the mini-credits. Even so, the decision to hire a loan of money of this kind should not be taken lightly, since the return period usually does not exceed six months. So it is convenient to organize well so that the bull does not catch us.

As with mini-loans, delinquency lists are not an impossibility to qualify for quick loans.

Credit cards, for the most far-sighted

Preventable man is worth two, or so they say. If we are proactive there is also an option for us. Credit cards are a means of payment that can be used to replace money and as a method of financing. For example, for those times we know that we need a little extra liquidity to cover all expenses. A clear example would be when we have to furnish our house, which always supposes a season of stress and dance of money. With a credit card, everything is simplified.

With these cards we can perform numerous financial procedures, such as financing purchases, both in physical stores and online, withdraw money at credit ATMs and make transfers to your current. The money arranged with the credit card can be paid at the end of the month without interest or in monthly installments with an average interest of 21%.

For everything else, personal loans

In case of needing money loans, another of our options to be able to face all those projects that require a bulky amount are the “traditional” personal loans. These are granted by banks and financial credit institutions and are usually used to fund particular projects that require a large amount of money. A couple of examples to make us to the idea would be to reform the house or face the purchase of a vehicle.

With these money loans we can get up to € 50,000 in 48 hours, but it is a very general figure. In fact, such is the competition in terms of supply, that lenders tend to vary their products a lot based on the different profiles of the customers. Similarly, each company has its own access requirements, depending on the particular conditions of each offer, whose repayment terms can vary between three months and ten years. The most basic conditions that we will negotiate with the entity we choose will be the amount of financing, the monthly payment we pay, the interest rate, the commissions, and the connection.

Each applicant must meet the requirements for receiving a loan

Each applicant must meet the requirements for receiving a loan

Age of the borrower

Age of the borrower

In principle, banks do not lend to minors. Therefore, the age of majority is an important prerequisite for an applicant receives an unsecured loan

Each time an application is submitted, the bank checks whether the applicants are at least 18 years old. If the loan application is made directly in a branch, the applicants must submit their identity card. In the case of online credit application, the age verification is carried out at the latest when the video or PostIdent procedure is carried out.

Accounts for minors

Accounts for minors

For investments such as time deposit or call money and for savings accounts, the holders of the respective accounts must not be of legal age. For example, many banks offer their clients the ability to create accounts for their children or relatives.




Consumer credit in Germany is only granted to borrowers with a fixed place of residence in Germany. Therefore, applicants must prove this with the help of the identity card and possibly a confirmation of registration.

In addition, a German bank account is usually required for the lending, because the bank needs an account to which they transfer the desired loan amount and from which they can deduct the monthly installments due.


Creditworthiness / creditworthiness


The creditworthiness of borrowers in Germany is determined in various ways. A first clue is the so-called “SCHUFA score”. This value from 0 to 100 gives banks information about the creditworthiness of applicants. 100 means an optimal credit rating, where the default risk is close to zero.

The SCHUFA information also provides the Bank with information about current loans and payments that have not been made. They are entered in the SCHUFA file of the consumers.

Other options for checking creditworthiness

In addition to the SCHUFA, there are other companies that classify the creditworthiness of consumers such as Boniversum or Creditreform. Which credit agency the bank uses remains up to her. It is important that the bank obtains the permission of the applicant to obtain information about its creditworthiness.

Ultimately, banks usually form their own score, with which they classify the creditworthiness of a customer. If, for example, a loan is requested from the house bank, the bank checks the payment behavior of the customer based on his account transactions. When lending in the store also counts the personal appearance of the applicant.

As a rule, the higher the credit, the more accurate the creditworthiness and the collateral security of the applicants are checked.

How you influence the credit rating yourself


As a rule, consumers can influence their own creditworthiness very well. For example, it is advisable to repay loans without delay. In addition, negative factors, such as many different credit cards or many different loans, are not conducive to good credit.

In addition, criminal proceedings or frequent credit inquiries can be negative.

No data storage for inquiries

Take the opportunity of credit comparisons like on FinanceScout24. Here only credit conditions requests are made.

These are not noted in the SCHUFA file and are not available to other banks.

Regular income

Regular income


One of the most important requirements for lending is a regular income. Only those who can prove that they have sufficient income receive a loan from a bank.

The type of income may vary, however.

  • Employees: The most advantageous for a loan is income from a job. In this case, the bank checks salary statements of the employer.
  • Self-employed: Self-employed people are more likely to have difficulty obtaining loans because they need to prove in more detail that they have sufficient income. As a rule, banks require income tax receipts from previous years. In addition, usually, a business evaluation is required, which reflects the current business performance. However, some banks generally do not lend to the self-employed. Banks that provide self-employed with loans, in return usually require significantly higher interest rates.
  • Retirees: A regular pension or pension is usually accepted by banks as a regular income.
  • Further income: Anyone who has regular income from renting and leasing can also indicate this in the loan application and thereby increase the chance of a successful license.

Better plan

Better plan

Not only does the bank benefit from a regular income. Who knows what the monthly income and expenses are, who can plan his loan more precisely.

For example, after a simple household bill, you quickly know what maximum installment you can choose.



For larger loans such as mortgage lending, income is usually no longer sufficient as collateral. For this purpose, banks require additional collateral:

  • Life insurance: A life insurance with some real estate loans is a prerequisite for the award. It settles the remaining debt if the borrower should die before the end of the term.
  • Occupational disability insurance: Similar to life insurance, a BU can also be used as collateral. The insurance applies if the borrower is no longer able to earn a living by working for health reasons or after an accident.
  • Second borrower: A second borrower can usually be used as collateral. In this case, however, he must also have sufficient credit and income to increase the likelihood of lending.
  • Guarantor: A guarantor is liable for his assets and his income for the debtor, ie the borrower. Banks sometimes accept guarantors for credit protection. However, guarantors should consider very carefully whether they want to take on this task. Because they are used in the event of a personal bankruptcy or permanent insolvency of the borrower to pay off the debt. If the guarantor is a direct guarantor, the guarantor is liable in the same way as the debtor. If the latter can no longer pay, the bank turns directly to the guarantor and can, for example, also have his income seized.
  • Assignment: In this case, the object to be financed remains the property of the bank until the loan has been fully repaid. For example, the chattel transfer is often used for car and motorcycle financing.
  • Mortgage: For the financing of a property, the bank usually enters a mortgage in the land register. The bank has the opportunity to auction the property in case of default, to pay off the proceeds of the debt.

Take mortgage for further loans

A mortgage can also serve as collateral independent of the financed property. It remains valid for the term of the loan and beyond in the land register.



Equity can greatly benefit lending. This is especially true for large loans such as real estate loans. Here, most banks demand an equity ratio of at least 20 percent anyway, so that the loan is approved.

In addition, equity capital not only has a positive effect on the receipt of a loan but also ensures that the repayment amount and the total credit amount are reduced. For smaller consumer loans, no equity is needed.

High consumer credit as equity

For many real estate loans, equity is “simulated” by higher consumer credit. In addition to the real estate loan, borrowers will take out a lower loan of 10,000 or 20,000 euros, which will eventually reach the equity ratio.

The role of age in real estate loans


With the introduction of the EU Real Estate Credit Directive in 2014 and its entry into force in March 2016, age has become an important factor in real estate lending. Banks are encouraged by the Directive to scrutinize whether consumers will be able to repay a loan. With very long maturities of several decades no longer guaranteeing that older borrowers will experience the end of their term, many banks are refusing to lend. This is also the case if the borrowers otherwise have a very good credit rating.

The process of lending.

  1. Comparing loans: As a consumer, you should compare different offers before each loan application. The higher the total loan amount, the more important, for example, the interest rate. Check here especially the annual percentage rate. He already contains possible fees. Look at real estate loans or larger loans to see if the bank offers free special repayments. This gives you the opportunity to repay your debt faster and save interest.
  2. Apply for a loan: If you have found a suitable offer, apply for your loan. For consumer credit, you usually have the option to apply online. Alternatively, find a branch of the bank from which you want to get a loan. For the loan, you need salary statements, bank statements, your identity card and a valid bank account. As a rule, the bank will request these documents after submitting the loan application.
  3. Legitimization: Once you have received the complete documents for the pre-approved loan, you have to legitimize yourself with online credits. Some banks offer the VideoIdent procedure for this, which means that you identify yourself at home via a webcam. However, most banks use the PostIdent procedure. You will then receive a PostIdent coupon that will allow you to visit a post office in your area. There you legitimize yourself with your identity card. The signed loan application will then be sent to the bank together with the PostIdent coupon.
  4. Authorization: After reviewing all relevant documents, the bank will decide on the final approval of your loan. If lending has been approved, you will usually receive your money within a few business days. Some branch banks check the documents on the spot and can pay off the loan on the same day.

Alternative: Personal loans


If you are under the age of majority or do not meet other requirements for bank lending, you can also use personal loans. Of course, there is no precise regulation here.

The loans are then given by parents, other relatives or friends. As a rule, these “lenders” do not charge interest. Borrowers are given a higher moral obligation when it comes to debt repayment.

Special case: Lending for founders


Banks such as KfW provide special loans for business start-ups. They usually can not provide any special collateral.

Therefore, lending, in this case, is based on a detailed business plan. The same applies if the loan is provided by alternative agencies such as “Business Angels”.

Receive credit through crowdfunding

Another alternative to the bank is crowdfunding. In this method, borrowers present their projects on an internet platform.

As a rule, lenders are private individuals who receive something in return for their provided capital, for example, the first prototype of the company or company shares.

The Government creates the independent fiscal authority that will supervise all public administrations

The Government creates the independent fiscal authority that will supervise all public administrations

It will be formed by a president and several division directors and their task will focus on reporting on the budget cycle  

The Government has approved the draft Organic Law that allows the creation of the independent tax authority and introduces mechanisms of supervision and transparency to all public administrations, as has been advanced by the Vice President and Government Spokesperson, Soraya Sáenz de Santamaría, at the Subsequent press to the Council of Ministers.

Santamaría explained that this draft also meets the European directive that regulates the budgetary frameworks of member countries, which establishes the need for an independent fiscal institution in the country that performs “reliable and independent” analyzes of the evolution of the accounts

The new fiscal authority, similar to those that exist in other countries of the European Union (EU), will be a public and independent entity with its own legal personality. Its main function will be to guarantee effective compliance with article 135 of the Constitution, which was reformed by the Government to guarantee budgetary stability and financial sustainability.

The Minister of Finance and Public Administration, Cristóbal Montoro, explained that the new body will operate under the name of Independent Authority of Fiscal Responsibility, and its creation responds to the “emphasis” of the Government when reinforcing the country’s institutional architecture to defend budgetary austerity in all administrations.

In addition, the Executive has done so following the recommendations of the European Commission, many of them included in the Memorandum of Understanding (MoU) signed after the granting of an aid of 100,000 million euros to clean up the Spanish financial system. “It is a step in the construction of the channels through which European governance must go,” he said.

The authority, according to Montoro, is configured as a public law entity with a specific regime with the aim of guaranteeing the application of the principle of budgetary stability in all administrations. To achieve this, it is created through an organic law that allows its scope to be extended to the entire public sector, and it is given legal personality and full public and private capacity to guarantee its performance.

Montoro has explained that it will be an agency attached to the Ministry of Finance, but without dependence on any of its areas. “Attached directly to the Minister,” said Montoro, after ensuring that its configuration will be similar to that of the National Statistics Institute (INE), one of the most reliable agencies in the world.

President appointed by the council of ministers

The body will have a president appointed by the Council of Ministers for a term of three years, which can be extended to three more years, so that he can hold the post for a maximum of six years, a period that goes beyond the legislature to guarantee the objectivity and independence of the organism. Before being appointed, he will have to appear in Parliament.

The fiscal authority will also have division directors who will also be appointed by the Council of Ministers at the proposal of the president of the organization. These directors must have an experience of at least ten years in matters specific to the division they are going to occupy.

With the creation of this body, according to Montoro, a technical committee of national accounts was institutionalized and already worked with representatives of the general intervention of the State, the Bank of Spain and the INE. “We give the committee a formal body and capacity to materialize the country’s national accounts,” he said.

Prepare reports and opinions

The functions of the new fiscal authority will focus on analysis, advice and control in relation to budget policy. Thus, it will prepare mandatory and non-binding reports so that, if the Administration to which the report is directed departs from the given criterion, it must motivate it.

In particular, it will decide on the own initiatives of the administrations that affect to matters anticipated in the law of budgetary stability. Thus, it will evaluate the macroeconomic forecasts, which should have a favorable report, and the stability program, and will monitor the budget execution, the public debt and the application of the expenditure rule foreseen in the law.

In the same way, it will calibrate the economic and financial plans of the State and the Autonomous Communities and present a report on the establishment of individual deficit targets that will be sent to the Treasury within ten days of the approval of the overall deficit targets in the Council. of Ministers.

Montoro has assured that the new organism does not “annul” competencies to the Ministry of Finance, but that it will confine itself to making reports that will later be made public over the whole budgetary cycle, in the same way that the Governor of the Bank of Spain appears in the Congress and in the Senate to assess compliance with the Budget.

The “most advanced” body

According to Montoro, the task of the new authority will be “to be present” in the evaluation of the entire budget cycle in all administrations. “It is an independent institution with functional autonomy that will guarantee compliance with the stability principle,” he said, after ensuring that he will have the most experienced and knowledgeable people to collaborate in the task of overcoming crisis from parameters of “reliability and trust”. “

The minister assured that this new project, which will now go to the Council of State and the Fiscal and Financial Policy Council (CPFF) and the National Commission of Local Administration, will allow Spain to have the “most advanced fiscal authority in the developed world” “because it will be the closest to the European directive on this matter.

The Galician expert in financing sees "opportunities" for Galicia to negotiate and points to the Compensation Fund

The Galician expert in financing sees "opportunities" for Galicia to negotiate and points to the Compensation Fund



El economista Santiago Lago, en una rueda de prensa

The economist Santiago Lago, at a press conference EUROPA PRESS

The economist Santiago Lago, the expert proposed by Galicia for the commission that has articulated at the state level a proposal that lays the foundations of the new autonomic financing model, ensures that the presented report, whose content has been released in recent days, it supposes “more opportunities than risks” for the community in the framework of a negotiation in which it touches to the Xunta “to do numbers”.

In a press conference in Santiago, asked about what figure should fight Galicia in the political negotiation that is now active, has influenced that it is not his role to specify amounts. In any case, and although it is not an instrument of the system “in the strict sense”, it has expressed its conviction that “where there is more profit space” is in the reform of the Inter-territorial Compensation Fund (FCI).

Through this way he explained that Galicia currently receives some 40 million when, in the past, it has received up to 200 million. In his opinion, we should fight to retake, at least, that figure. “And we have some documents in which we justify reaching 300 million euros per year,” he remarked.

He also indicated that the report opens the possibility of retaking full leveling of all decentralized services, another key way, according to Lago, for Galicia. And in 2009, the notion of partial leveling was included (in line with what is established in the Catalan Statute), that is, reserving it only for essential public services (health, education and social services).

“What matters to Galicia is that there are more resources on the table because there is a problem of generalized insufficiency, the more additional resources, the possibility of increasing your funding, but above all it is very important that progress be made towards the full leveling of all services, and if this is not achieved through the basic fund, which is done through the vertical leveling fund, “he has proposed.


And is that the proposed model would have three funds: the basic funding (for most competitions), the singular competences (for issues such as language, police, justice …) and vertical leveling.

The Professor of Applied Economics at the University of Vigo has also indicated that it could benefit Galicia to consider giving more weight to the factor of “population over-aging”, that is, “not only the population over 65, but the one that exceeds this age “, in the distribution of funds, for example, as health and dependence.

In addition, it has influenced that the model continues “speaking of adjusted inhabitants”, that is to say, “of the cost of the services and not of the fiscal capacity of the territory”.


In the section of risks, has alluded to that affects the possibility of redefining the measurement of population dispersion, which until now was accounted for in terms of population entities, which benefits Galicia.

“If the definition is changed, we could lose”, the expert acknowledged.


From a general perspective, Lago has reviewed some of the approaches introduced by the report and that have already been released in recent days. For example, the option that, to get more resources, you can decide to raise the VAT rates in a “collegiate” way

or special taxes, or that communities have “more capacity” to establish co-payments in areas such as healthcare.

As an advantage for the community, he insisted that the collection will not be distributed according to the consumption of each community (which would benefit communities like Catalonia), but the cost of services. He also pointed to the demand for “greater solidarity” from the Basque Country and Navarre, a point that he himself has made that will be “very controversial”.

In any case, Lago, who has not issued any particular vote to the global report, has indicated that it highlights the need to make “adjustments and reforms” to the system, but not to “break” with it. In his opinion, there are “shortcomings” in the financing model that sustains the autonomous State and that must be polished, but without “ruptures”.


In the area of ​​local financing, it has been “clearly favorable” for municipalities to be able, with “optional”, to have the possibility of setting a tourist tax if they consider it appropriate. “Let each municipality decide whether it applies or not,” he suggested.

“It is an option, it is not nonsense,” he added, before pointing out that there are cities that have already implemented it and that can even serve to “discourage” tourism in areas where the influx of visitors is “excessive”.

The Ministry of Public Works allocates 65.5 million to housing aid policies in Asturias

The Ministry of Public Works allocates 65.5 million to housing aid policies in Asturias

The Ministry of Public Works allocates 65.5 million to housing aid policies in Asturias

The Minister of Development, Ana Pastor, signed on Thursday along with the Minister of Social Welfare and Housing of the Principality of Asturias, Esther Diaz, an agreement by which the Ministry will allocate 65.5 million euros to policies to help access to housing in Asturias.

The Minister of Development, Ana Pastor, signed on Thursday along with the Minister of Social Welfare and Housing of the Principality of Asturias, Esther Diaz, an agreement by which the Ministry will allocate 65.5 million euros to policies to help access to housing in Asturias.

The minister, in his speech after the signing of the agreement, has stressed the importance of this firm because it will favor the rehabilitation of housing and encourage rental. Specifically, this agreement contemplates facilitating access to housing for the population with fewer resources, supporting rent as an “ideal” way to access housing, the rehabilitation of buildings and urban regeneration and renovation.

United 65.5 million euros to the contribution of the Principality in this matter, of almost eight million euros, can benefit from this agreement, according to Pastor, 9,400 applicants for aid for rent, can rehabilitate more than 2,200 homes and will serve to subsidize more than 5,000 loans for the acquisition of families’ homes. “We will reach thousands of Asturian families who need to improve their homes,” he said.

Thus, the Ministry’s investment is broken down into 26.89 million euros corresponding to loan subsidies, 26.6 million euros to subsidies and 12.14 million euros more for aid derived from previous plans.

This agreement will also involve the mobilization of more than 40 million private investment, according to the minister, because “the mobilization of public aid also generates the inflow of private capital.” In this way, the plan will generate “at least” 1,200 direct jobs in the next three years.

For the owner of Development, it is “necessary” to promote policies to promote equal opportunities for Asturians in all aspects, especially in housing and transport. In this sense, it has indicated that Spain was “at the tail of Europe” in terms of rental policies, in addition to registering low percentages in housing rehabilitation and energy saving in them. Although he has acknowledged that they are “pending subjects” in Spain, he has assured that the new rental law and the urban rehabilitation law are “very important”.

For her part, the Minister of Social Welfare and Housing thanked the “speed” of the Ministry to attend the signing of the agreement a week after having been approved by the Governing Council. “It shows the collaboration between administrations to respond to the needs of citizens,” said Díaz.

The agreement will facilitate access to housing for the terminally ill

The agreement will facilitate access to housing for the terminally ill

Diaz has highlighted in turn the benefits of this agreement for people who have been evicted from their homes, “will help facilitate access to housing for these people,” he said. In addition, she has shown confidence that the rehabilitation can reach the rural areas of Asturias.

However, he assured that it will be difficult to execute the agreement within the deadline. “We have anticipated all the work that was possible to activate the agreement, but there is no doubt that given the highs of the year in which we are, we will have significant difficulties,” he warned.

The agreement is divided into seven programs. The first is oriented to the subsidization of agreed loans, which consists of an aid that is deducted from the mortgage loan installment; the second program includes a rental aid that will benefit people with an income limit less than three times the ‘Iprem’ (22,365 euros).

The third program is oriented to the public park of housing for rent and the fourth to the promotion of building rehabilitation. In addition, a program to promote regeneration and urban renewal is included, another program to implement the building evaluation report and finally a program to promote sustainable and competitive cities.

The white label in Spain, strong but stagnant in 39% of total purchases

The white label in Spain, strong but stagnant in 39% of total purchases



The white marks represent 39.5% of the products of the shopping cart in Spain. EUROPE PRESS

They are part of our life. They are present wherever we go. And they have nothing to do with social status. We talk about white brands , as we know them society or distribution (MDD), as the industry calls them. The growth that this segment has had is undeniable. In 2007, the year in which the global economic crisis began, it had a market share in Spain of 26.6% of the total registered sales. A decade later , it is at 39.5% . Yes, it is true that evolution has been three years stagnant over 39%. The white marks have come to stay.

“Behind there are certain chains with an important weight in the market, their future or evolution will depend on how they derive it”, explains to MiBolsillo Alfonso Delgado, director of new business at Nielsen. “Everybody buys distribution brands, before it was associated with consumers with fewer resources, but the crisis has greatly rationalized the purchase, not only the manufacturer or distribution products are purchased, but both are mixed”, he adds.

Not everything has the same success. According to the Nielsen consultancy data, the most demanded distribution products are celluloses (kitchen towels or toilet paper); disposable perfumery and hygiene, such as diapers; frozen vegetables and vegetables; dried fruit, fourth-range vegetables (salads or vegetables in a bag) and grated cheese. The white marks suppose in these areas more than 70% of the sales.


On the other hand there are those that do not end up being accepted by consumers. ” Soft drinks and alcoholic beverages are the least accepted because they have important references, they do not amount to 10% of sales,” explains Alfonso Delgado. To which he adds: “There is a social component, for example, if you invite someone home to a drink, it is not usual for you to get white marks.”

Mercadona is the chain where more white goods are acquired, 43% of the total. Regarding the chains where the largest number of articles is being acquired: Mercadona , with 43.5% of the total; Group Dia (16.2%); Carrefour (7.1%); Eroski (4.8%) and Grupo Auchan (2.3%). The rest is distributed by 14.9%, according to the Kantar WorldPanel data. Spain is one of the countries where this line of commerce has greater acceptance. Only the United Kingdom exceeds it, which at the end of 2016 registered a share of 41.4%. On the other hand, Germany, France and Italy have 35.6%, 25.9% and 18.6%, respectively.

“The manufacturers decided in the years of crisis to make a more basic product to avoid losing sales and promote theirs to reduce that gap.” The big problem is that the promotional activity is not efficient, since 50% of it can not win The goal is to achieve a greater volume of sales , but for the sake of profit they do not win because it is cheaper, the big companies have a better execution “, explains Alfonso Delgado.

Changes introduced

Some changes are also being introduced in the white label. The Nielsen expert explains that the basic lines are being given added value . “Primary needs are covered with something else, for example, calcium or soy is included in normal milk, which means that the price is higher and the cost is higher,” he says.

The distributors are equally destined to a transformation by the type of population, which has greater life expectancy and where there are fewer and fewer births. The supply of food will also tend to adapt to this social phenomenon.

The white label is not incompatible with quality, standards are high One of the main curiosities that the sector arouses is the origin of the products ; that is, who makes them. In some cases these are well-known names. Coinc, the Bankinter savings portal, gives some details. Thus, Celtic Milk is one of the manufacturers of white label dairy products for Lidl, Alcampo and Eroski. The Cuétara Group, on the other hand, produces cookies for Eroski, Makro, Carrefour, Supersol and Dia. Pastas Gallo manufactures for Mercadona and Eroski. Campofrío does it for Ahorramás in the varieties of sausages and mortadella. In beers, the Damm Group provides the white label to Mercadona and Eroski, while that of El Corte Inglés is manufactured by Mahou.

Alfonso Delgado says that the white label is not incompatible with quality. “The standards are high, they respond to what the sector asks for, another thing is the consumer’s perception,” he says. In any case, experts recommend paying attention to the purchase of any type of food or product, regardless of who made it. The best information is detailed on the labels: you have to look especially at the type of fats used, the sugars contained and the calories.

Savings of up to 2,500 euros per year

According to an analysis carried out by the fast personal loan company Monedo, filling the shopping cart with white brands can save between 35% and 45% . In global terms, a year can reach the figure of 2,500 euros only in food products and personal consumption.

66% of the top 100 industries by turnover in Spain produce original brand and white label

In 2014, the UGT union produced a report on distribution brands in which it states that more than 66% of the top 100 industries by turnover in Spain produce original brand and white label.

Another of the remarkable conclusions of the study is that while the average sales of the companies that manufactured MDD were lower , these companies or groups generated more employment .

It is clear that the white label has found its place in the shopping list in view of the evolution that has followed in recent years. But the data also shows acceptance in other areas. According to the Cetelem Observatory of BNP Paribas, 70% of Spaniards who participated in the 2016 study said that they had opted for the manufacturer’s brand when purchasing appliances and IT or technology items . The remaining 30% was from MDD; in 2015 this quota was 23%.

In addition, when respondents were asked about purchase intention for this year, 46.3% said they thought they would demand appliances or white label technology. And as for the profile of the MDD buyer, Cetelem points out that women are the ones that most often buy this type of product . The place chosen are the large specialized areas, department stores and hypermarkets. The price was originally the attractiveness of the white label. Now quality is also valued, and the relationship between both factors measures the success it is currently experiencing.

A line of commerce with 40 years of history

The development of the white marks began in 1975 with what was then called “free product”, as described by the White Brands Blog . The premise of its launch was: “Just as good as the big brands and cheaper (because there are no advertising costs )”.

The first containers were white and quite aseptic, hence the name. In terms of products, they began to introduce foods of frequent purchase: milk, pasta, rice, legumes, biscuits … And followed with other household items, both cleaning and body hygiene. Today the range is wider.

The white or distribution brand has mostly physical presence in large areas. But the Internet is making inroads in this segment . Amazon is selling clothing, shoes, cleaning products and brand-name food. This year, for example, it has launched the Wickedly Prime line, which includes snacks and snacks.